Kuala lumpur: The popular children's sports development programme, Kidslympic, has been officially rebranded as Kidsnergy in a bid to empower the young generation through a more inclusive, holistic, and comprehensive sports platform.
According to BERNAMA News Agency, Kidsnergy co-founder Goh Liu Ying, who won the 2016 Rio Olympics mixed doubles silver medal with Chan Peng Soon, stated that the transformation is not merely a name change but an evolution aimed at creating a synergy among children, families, and communities through an active lifestyle.
Liu Ying explained that the name Kidsnergy, which combines the words 'Kids' and 'Synergy', was chosen to shift perceptions of the previous branding, which sounded too professional, into a movement that is more family-oriented. 'We started discussing this last year, but only announced it this month because we felt this was the right time,' she told reporters after the launch here today.
She mentioned that a significant innovation this year is the introduction of a category for children with special needs at the upcoming flagship event to ensure that this group is not left behind in sports development initiatives. Liu Ying emphasized that the initiative aims to give parents greater confidence to encourage their children to participate in outdoor activities while creating joy and strengthening family bonds in a positive environment.
Meanwhile, fellow co-founder Kien Lim noted that Kidsnergy is a long-term movement targeting the involvement of as many children as possible. 'Every child possesses energy, talent, dreams, and potential. Kidsnergy exists to provide opportunities for every child to discover their strengths, develop their character, and unlock their potential. Our vision extends beyond sports - we are building a healthier, stronger, and more united generation for Malaysia and beyond,' he said.
As part of its long-term roadmap, Kidsnergy will introduce a series of nationwide initiatives, including the School Tour, Games Qualifier, Run Series, Beach Games, Malaysia Games, and International Games. Kidsnergy is a youth sports, fitness, and active lifestyle movement committed to empowering children through participation, education, leadership development, and community engagement.
Kidsnergy is founded on the belief that every child deserves the opportunity to explore their potential and aims to provide an inclusive platform that inspires healthier lifestyles, stronger communities, and the development of future leaders.