Kuala lumpur: The Ministry of Domestic Trade and Cost of Living (KPDN) Kedah branch has deployed 179 enforcement personnel statewide for Ops Kesan 6.0, which runs from the beginning of this month until Aug 31, to curb profiteering amid the global supply crisis. Its chief enforcement officer, Zalina Aziz, said the operation aims to prevent unreasonable price increases and ensure compliance with the Price Control and Anti-Profiteering Regulations 2011.

According to Bernama News Agency, inspections are being carried out across the supply chain, from manufacturers, breeders, and wholesalers to retailers, covering the petrochemical, agriculture, livestock, and transportation sectors, as well as other sectors based on complaints received. As of June 9, a total of 17 Notices for Verification of Goods Information involving 73 stock keeping units (SKUs) had been issued to traders to obtain information on prices and operating costs. The information received will be analysed in detail to determine whether there are elements of profiteering or excessive and unreasonable profits involving any goods or services.

Zalina said continuous monitoring at every stage of the supply chain is crucial to detect and curb price manipulation that could affect consumers. She said the operation is not only aimed at addressing violations of the law but also at raising awareness among traders on the importance of complying with the Price Control and Anti-Profiteering Act 2011. She stressed that KPDN would not compromise with any trader or industry player found exploiting the current situation for excessive gains.

KPDN will continue to intensify inspections in line with the government's 'Kita Gempur' mass movement to protect consumers' interests and ensure price stability in the market. Members of the public can report suspected profiteering through KPDN's WhatsApp line at 019-848 8000, EZ ADU KPDN application, hotline 1-800-886-800, or e-Aduan portal.