Joe and The Juice: Joe and The Juice, a global lifestyle brand, has joined forces with tennis legend and Olympic gold medalist Novak Djokovic in a strategic partnership to redefine functional health, one sip at a time.

According to BERNAMA News Agency, more than just a collaboration, Joe and The Juice stated that Djokovic is stepping onto the court as a Health and Wellness Ambassador and a shareholder, ready to lend his champion mindset to the brand.

‘Bringing Novak into the JOE family means enhancing that philosophy and reaching even more people. He is a global icon who embodies well-being and authenticity – values central to who we are.

‘This partnership is about growing together and continuing to empower people to elevate their lifestyle,’ said Joe and The Juice Chief Executive Officer, Thomas N¸r¸xe.

Meanwhile, Djokovic said: ‘I have long admired their fresh, functional approach to fuelling the body and mind-whether it is a pre-match juice or a midday reset. Together, we will be working on bringing purposeful wellness to more people around the world.’

As this long-term partnership unfolds, Djokovic will be an active participant within the Joe and The Juice world, contributing to brand campaigns, offering valuable input for product development, and sharing his unique perspective on wellness and performance.

With Djokovic’s support, the company is planting roots deeper, specifically through his involvement in developing the brand franchise in Serbia and Montenegro, bringing the unique experience to more people than ever before, starting in a region close to Djokovic’s heart.

With a presence across more than 400 locations worldwide, Joe and The Juice continues to expand its footprint as the primary health-centric lifestyle destination.