Beijing: As the 2026 Beijing International Automotive Exhibition approaches, JETOUR International will officially unveil its 'Travel+' strategy, further outlining its development roadmap across brand, product, ecosystem, and cultural initiatives. For the first time, JETOUR International will showcase its dual brands-JETOUR and SOUEAST together, highlighting a cohesive brand matrix and strategic synergy.

According to BERNAMA News Agency, JETOUR has consistently adhered to the "Travel+" strategy, deeply integrating a travel-industry mindset with automotive engineering expertise. The brand is dedicated to crafting "the most travel-savvy vehicles," meeting users' full-scenario needs in both travel and daily life. Increasingly, the concept of "Travel+" has evolved from product attributes to lifestyle and emotional resonance-where travel connects people, cultures, and emotions. Guided by this strategy, JETOUR International continues to develop its product lineup and ecosystem, covering various aspects, such as user communities, cultural co-creation, ESG initiatives, and regional partnerships.