Kuala lumpur: The International Tourism, Art and Culture 2026 (INTAC 2026) programme, set to occur from July 10 to 12, aims to be a conduit for cultural exchange and business opportunities, while positioning Malaysia as a global hub for creative and cultural industries.
According to BERNAMA News Agency, the event, themed 'Bridging Cultures, Inspiring Trade,' will be hosted at the Kuala Lumpur Convention Centre (KLCC). It will serve as Malaysia's foremost international platform focusing on tourism, arts, and culture. Dr. Leena Al-Mujaheed, CEO of WEX Malaysia Sdn Bhd, highlighted that INTAC 2026 is aligned with the Visit Malaysia Year 2026 (VMY2026) campaign, bringing together industry leaders, creative innovators, cultural institutions, and international stakeholders.
Dr. Al-Mujaheed emphasized, "INTAC 2026 is not just about scale, numbers, or exhibitions. It's about creating long-term value, nurturing relationships between governments and businesses, between creators and investors, between cultures and markets. It's about shaping an ecosystem where innovation, creativity, and commerce grow together." These remarks were made during the INTAC 2026 Pre-Launch Ceremony, officiated by the Deputy Minister of Tourism, Arts, and Culture (MOTAC), Chiew Choon Man.
The Deputy Minister expressed his hope that key players in tourism, hospitality, arts, and creative industries would seize the opportunity to actively engage in INTAC 2026. He stated, "INTAC 2026 is expected to welcome participants from 50 countries, featuring over 400 exhibitors and attracting approximately 50,000 local and international visitors. This will position INTAC as a true strategic global platform, showcasing destinations, innovations, and industry excellence. Your involvement will not only strengthen the event, but also create valuable business networks, strategic collaborations and international brand exposure."
During the ceremony, a Memorandum of Understanding (MoU) was signed between WEX Malaysia Sdn Bhd and UHLED, witnessed by Chiew. Supported by MOTAC and Tourism Malaysia, the event will feature a variety of impactful activities, including art exhibitions, tourism conferences, fashion shows, the INTAC 2026 Gala Night, Islamic artifact auctions, and a "Fun Run and Ride" event.
As a strategic component of the VMY2026 campaign, INTAC 2026 plays a crucial role in promoting Malaysia's tourism, cultural heritage, and creative industries on the global stage.