Singapore: Fushi Technology, an artificial intelligence services provider for merchants and consumers in Asia, has officially launched its customer relationship management membership management product for Jumbo, a Singapore-founded seafood restaurant chain.

According to BERNAMA News Agency, Fushi stated that the CRM product is built on its self-developed, all-in-one intelligent customer loyalty and marketing automation platform. It is designed to strengthen Jumbo's customer asset management, improve retention rates, and enhance the overall dining experience.

The solution enables Jumbo, which has expanded its footprint to markets including China, Vietnam, and Thailand, to integrate membership operations across multiple outlets. This allows diners to accumulate loyalty points and redeem rewards across venues.

By incorporating features and reward mechanisms such as integrated loyalty points, e-vouchers, and mobile ordering, the CRM platform helps optimize the consumer journey from reservation to payment.

The deployment of the product reflects growing adoption of Software as a Service tools among food and beverage operators seeking sustainable growth, while marking further market recognition for Fushi's CRM offerings.

Fushi noted that Southeast Asia's high mobile payment penetration presents strong opportunities for the food and beverage and retail sectors. Merchants continue to face challenges including high customer acquisition costs, low conversion rates, and difficulties in measuring marketing return on investment.

The company said its digital solutions are designed to help merchants shift their focus from traffic acquisition to maximizing existing customer value, enabling more refined operations and long-term competitiveness.