London: Equativ, an end-to-end media platform, has announced the full unification of Sharethrough into its global brand and operations, forming one of the world’s largest independent media platforms and marketplaces.

According to BERNAMA News Agency, the unification strengthens Equativ’s ability to serve global advertisers and publishers with transparency, innovation, and user-first technology. This merger also includes a complete rebrand of Equativ’s visual identity and website. Equativ stated that this milestone celebrates the unification of both companies under one roof and marks the final step in a year-long integration process following its acquisition of Sharethrough in June 2024.

Equativ Chief Marketing Officer, Ben Skinazi, remarked, “This is more than a rebrand-it is the culmination of a common vision to build a more dynamic, innovative, and outcomes-driven alternative to today’s fragmented ad tech landscape. Together, we have built a global platform that is designed for interoperability, intelligence, and results across the entire media journey.”

Over the past year, the combined power of Equativ and Sharethrough has significantly accelerated its growth, establishing Equativ as a leading independent platform trusted by thousands of global brands and all of the Big Six agencies. The new Equativ integrates planning, curation, activation, ad enhancement, and optimization within one media platform, namely Maestro by Equativ, offering brands and agencies one entry for multiple solutions for driving outcomes in today’s attention economy.

With omnichannel capabilities across connected TV (CTV), video, native, display, and retail media, Equativ aims to simplify the ad tech stack and deliver performance while providing quality media, meeting the demands of a fast-changing media landscape.