Hong Kong: Elegant Hotel Collection, the pioneering luxury soft brand powered by HotelREZ, has taken a strategic step toward expanding its global footprint with the appointment of Anita Chan as Chief Executive Officer (CEO) for Asia Pacific. The appointment comes as part of a joint venture between Elegant Hotel Collection (United Kingdom) and Chan (Hong Kong), underscoring the brand’s commitment to accelerating growth in one of the world’s most dynamic travel markets.

According to BERNAMA News Agency, the Elegant Hotel Collection brand has grown from a desire to offer independent hotels more exposure, more reservations, and more revenue at an attractive cost of sale. The company is delighted to be expanding its global offering with the opening of an Asia Pacific division. “Anita’s appointment highlights our commitment to generating significant value for independent luxury hotels in this region,” stated Elegant Hotel Collection, EMEA Vice President, Catt McLeod.

Having served as CEO for Compass Edge for the past decade, Anita Chan brings a wealth of experience to her new role with Elegant Hotel Collection, where she will lead regional expansion plans and grow representation of the region’s membership base. A successful business leader with global influence, Chan will also continue to operate and oversee Compass Edge alongside her commitment to the Elegant Hotel Collection ASPAC joint venture.

Through the provision of strong, consultative commercial account management, Elegant Hotel Collection tailors its services to the needs of each hotel, providing global loyalty and global sales support with access to a network of 60 sales offices worldwide. A growing global community of independent luxury hotels, membership of Elegant Hotel Collection is by invitation only and includes renowned establishments such as Exclusive Collection (UK), Galgorm Resort (Northern Ireland), and Fonab Castle Hotel and Spa (Scotland).