Batu pahat: Residents of Kampung Istana in the Penggaram state constituency welcome the Communications Ministry's initiative to develop the village's ecotourism potential through digital marketing training and improved internet connectivity.

According to BERNAMA News Agency, Kampung Istana Village Development and Security Committee (JPKK) chairman Abd Jalil Ali stated that the initiative is very meaningful for the village's 1,300 residents, particularly in efforts to generate the local community's economy. Although Kampung Istana is located in the heart of Batu Pahat town, it has retained its identity as a traditional village since its establishment in the 1910s and boasts unique attractions due to its proximity to recreational areas such as Bukit Banang and Bukit Soga.

"We are very excited that Kampung Istana has been selected as the Communications Ministry's MADANI adopted village this year. With support in digital marketing training, better internet access, and upgraded facilities, we hope the village can be better known as a potential ecotourism destination," Abd Jalil said. He emphasized that residents can learn to promote the village's products, activities, and uniqueness through digital platforms, thereby helping to increase community income. His comments came during a meet-and-greet session with Communication Minister Datuk Fahmi Fadzil and Kampung Istana residents.

Earlier, Fahmi Fadzil mentioned the potential of Kampung Istana to be developed as an ecotourism destination with the support of digital marketing training for local entrepreneurs and improved internet access, which could help generate the local economy.

Abd Jalil noted that the selection of Kampung Istana as a MADANI adopted village has directly benefited residents, with several public facilities, including the village community hall, being upgraded. The community hall now features better facilities such as toilets, storage space, a stronger building structure, upgraded external works, and modern finishing.

In addition to upgrading the community hall, the adopted village program has facilitated more social, welfare, and development activities for the local community. Meanwhile, Persatuan Muafakat Belia Kampung Istana chairman Mohamad Afnan Amran highlighted that young people also welcomed the government's efforts to enhance public facilities and internet access in the village. He noted that better internet connectivity is crucial for youth to access digital economic opportunities without having to leave their hometown.

"Young people here need better space and facilities. If the internet is more stable and there is digital marketing training, we can help promote the village, local products, and community activities to outsiders," Mohamad Afnan said.