Kuala lumpur: Cvent, a global industry-leading meetings, events, and hospitality technology provider, successfully hosted the fourth edition of Cvent Accelerate Singapore at the Fairmont on Friday, 12 July 2025. The event attracted over 600 event planners, marketers, and hospitality professionals, setting a new attendance record and highlighting the growing momentum in the MICE industry.

According to BERNAMA News Agency, Cvent Accelerate 2025 highlighted the strategic shift from treating events as isolated tactics to leveraging them as robust growth drivers. Participants delved into the concept of Event-Led Growth-a go-to-market motion that employs events as a primary channel for customer acquisition and retention. Unlike traditional approaches such as Sales-Led Growth and Product-Led Growth, ELG emphasises the strategic integration of events to foster deep connections and drive tangible business outcomes.