Kuala lumpur: CUSTA has raised approximately US$4.3 million (RM17 million) in capital, including a Pre-Series A equity round co-led by Delight Ventures and Global Brain. The customisation platform aims to use the new capital to accelerate platform development, strengthen its team through management and key talent hiring, and increase marketing investment to expand its customer base in Malaysia and Singapore.
According to BERNAMA News Agency, CUSTA is advancing systems and operations premised on implementing artificial intelligence (AI) across the value chain, including customer service, creative production, production planning and management, and logistics. This move aims to improve speed, predictability, and scalability. As the company scales across Southeast Asia, it has already built a catalogue of over 4,500 items and delivered more than 500,000 products in Malaysia and Singapore. The company noted that customised products such as corporate gifts, event merchandise, and brand kits remain a practical tool for relationship-building and customer engagement in Malaysia, where micro, small, and medium enterprises (MSMEs) contributed 39.5 percent to the country's gross domestic product in 2024.
The sector, however, continues to face challenges including unclear pricing, fragmented vendor sourcing, and difficulties in reliably executing small-lot orders. Demand for customised products is continuously expanding, with the Malaysian and Singaporean market currently contributing about US$6.7 billion (RM26.5 billion). The Asia-Pacific region is projected to continue expanding as a major growth engine. CUSTA said Malaysia's active business events landscape continues to be an important demand driver for customised products and corporate activations. The Malaysia Convention and Exhibition Bureau (MyCEB) reported securing 393 business events in 2025, generating an estimated RM4.07 billion in economic impact from international delegates.
CUSTA is positioning itself as a backbone platform that helps businesses move from bespoke, manual sourcing to more repeatable and reliable procurement for customised goods. CUSTA chief executive officer Joe Yudai Takagi said the funding enables the company to further build infrastructure that simplifies access to customised products for businesses across the region.