SHAH ALAM: The Communication and Media Festival (COMMED) 2024 offers a unique opportunity for students and academicians to explore emerging trends and discuss the future of the communication and media field with industry professionals. Universiti Teknologi MARA (UiTM) deputy vice-chancellor (Industry, Community and Alumni Network) Prof Dr Jamalunlaili Abdullah highlighted the festival’s role in providing a platform for students, academics, and professionals to engage with critical issues, fostering a more informed and responsible community.
According to BERNAMA News Agency, Prof Dr Jamalunlaili Abdullah described the event as a celebration of shared goals and a dynamic space for learning, networking, and gaining inspiration from an outstanding line-up of speakers and workshops. He stated that this embodies UiTM’s commitment to staying ahead of industry shifts and preparing students for impactful careers. The closing of COMMED 2024 at the UiTM Faculty of Communication and Media Studies (FKPM) was officiated b
y him today, with notable figures such as FKPM dean Dr Abd Rasid Abd Rahman, Malaysian National News Agency (Bernama) chief executive officer Nur-ul Afida Kamaludin, editor-in-chief Arul Rajoo Durar Raj, and deputy editor-in-chief (News Services) Nasriah Darus in attendance.
Jamalunlaili emphasised that FKPM plays a crucial role in connecting UiTM with the broader community through strategic public relations efforts and impactful campaigns, helping to establish the university as one of Malaysia’s most respected institutions of higher learning. He asserted that the Mass Communication programme will continue to be a vital component of UiTM’s growth and be at the forefront of technological advancements, guiding the institution into a new era of communication.
Meanwhile, Dr Abd Rasid Abd Rahman expressed that the two-day programme aimed to create a dedicated space for dialogue and collaboration, inspiring and empowering the communication and media industry. He noted that addressing the challenges of the ever-ch
anging modern world requires fostering a communication and media culture that is transformative, inclusive, and responsible.
In a strategic move, Dr Abd Rasid also announced the establishment of the FKPM Newsroom in partnership with Bernama. This collaboration provides journalism and communication students with an authentic newsroom experience, complete with state-of-the-art desktops and software, allowing them to learn under real-time, industry-standard conditions. Students are set to gain invaluable skills in news reporting, editing, and broadcasting, preparing them for competitive media careers.
The COMMED Festival featured a variety of activities, including a Mobile Legends competition, exhibition booths, and a talent search for TV news presenters and radio DJs for Bernama. Moreover, a news writing workshop conducted by industry experts offered participants valuable insights into the field of journalism.