DUBAI: Bubbles O2 Sdn Bhd, a pioneer in Malaysia’s naturally oxygenated mineral water industry, has announced a partnership with the Queen of Nature Group today at MIHAS@Dubai 2024.

According to BERNAMA News Agency, this partnership sets the stage for joint branding efforts in the United Arab Emirates (UAE) for the first year, combining Bubbles O2’s naturally oxygenated mineral water with Queen of Nature’s expertise in homoeopathy and nutritional supplements. The collaboration aims to expand into Qatar, Oman, and other Gulf Cooperation Council (GCC) countries in subsequent years. An anticipated five to six containers of Bubbles O2 are expected to be shipped monthly, with eventual plans for Bubbles O2 glass bottle distribution to serve the premium market.

The partnership is projected to generate RM520,000 in its first year, focusing on market development in the UAE, Qatar, and Oman. From the second year onward, revenues are estimated at RM5.2 million annually, indicating potential for strong growth in the G
CC wellness market.

MIHAS@Dubai 2024 is organised by the Malaysia External Trade Development Corporation (MATRADE) from November 18-20. DXN Holdings Bhd is the strategic partner, Bubbles O2 serves as the preferred beverages partner, and Westports is the logistics partner. The event is held alongside the Middle East Organic and Natural Products Expo, which receives support from the United Arab Emirates (UAE) Ministry of Climate Change and Environment.