SEPANG: The ASEAN Football Federation (AFF) announced today that AirAsia will serve as the exclusive Official Travel Partner for its four major national team and club events.

According to BERNAMA News Agency, the four events-ASEAN Cup 2024, ASEAN Club Championship Cup, ASEAN Women’s Championship, and ASEAN Under 23 Championship-are collectively branded as ASEAN United FC. Through this partnership, AirAsia aims to enhance its role as a unifying force across the region, fostering a deeper connection with football fans and the sporting community.

This collaboration also underscores AirAsia’s commitment to supporting the development of regional talents and aspiring athletes, highlighting ASEAN’s rich potential both on and off the field. AirAsia’s brand chief executive officer, Rudy Khaw, emphasized the power of sport to unite and inspire, noting the airline’s long-standing role in connecting people and cultures across ASEAN.

“As a brand built for and by ASEAN, we are thrilled to join forces with ASEAN United F
C to celebrate the region’s unique talents and shared passion for football,” Khaw stated at the AirAsia Headquarters today.

AFF president Major General Khiev Sameth expressed delight in adding AirAsia to their family of dynamic partners. He praised AirAsia as a strong advocate of ASEAN’s unity, strength, and prosperity, and welcomed the airline’s support for ASEAN football.

“Our partnership is founded on our shared belief in ASEAN football’s unifying force and its potential to achieve excellence at every level,” Sameth said.

The partnership was facilitated by SPORTFIVE, a leading global sports marketing agency and the AFF’s exclusive commercial partner.