Tokyo: Xsolla, a global video game commerce company renowned for helping developers launch, grow, and monetize their games, has announced the expansion of its payment solutions in Japan through a partnership with Paidy. Paidy is recognized as one of the country's leading Buy Now Pay Later (BNPL) services, boasting 15 million app downloads. This collaboration with Xsolla Pay Station aims to provide game developers and publishers the ability to deliver secure, flexible, and familiar checkout experiences to millions of Japanese players without the need for credit card information.

According to BERNAMA News Agency, Japan is one of the largest and most digitally advanced gaming markets worldwide. Players in the country are increasingly interested in fast, secure, and mobile-first payment options. The BNPL market in Japan is experiencing rapid expansion due to strong consumer demand for flexible payment solutions. Between 2021 and 2024, the market experienced robust growth with a remarkable compound annual growth rate (CAGR) of 55.9%. This positive trend is expected to continue, with forecasts projecting a CAGR of 23.7% from 2025 to 2030.