Cologne: Xsolla, a global video game commerce company, has expanded the Xsolla Partner Network ahead of gamescom 2026 in Cologne, giving game developers a simpler and more reliable way to grow their games through creators.

According to BERNAMA News Agency, the creator platform now resides within the Xsolla Publisher Account, where developers already manage their business, featuring verified creator onboarding and a redesigned, unified campaign workflow. Additionally, flat-fee campaigns, a new guaranteed payment option alongside revenue share, and data-driven creator recommendations are on the horizon.

The Xsolla Partner Network provides developers a single platform to launch, manage, track, and report on creator campaigns, with Xsolla handling payments, payouts, taxes, and compliance. Automated anti-fraud vetting and identity verification at payout aim to ensure developers collaborate with genuine and verified creators, effectively reaching real audiences.

Under the unified campaign system, campaign management is redesigned so that video game key campaigns and revenue-share campaigns operate through a single workflow. Developers can launch and manage all creator activities from one location, with detailed attribution displaying every click, sale, and dollar a campaign generates.

Moreover, revenue-share campaigns will soon be complemented by flat-fee campaigns, offering developers a new way to engage creators who prefer a guaranteed payment over a percentage-based model, thereby maintaining creator interest throughout a campaign's duration. Xsolla noted that creators can now manage their entire business via a Creator Business Account on Xsolla.com, including campaigns, earnings, payouts, storefronts, and streaming tools such as alerts, overlays, chatbots, widgets, and tipping.