Kuala Lumpur: Xsolla, a leading global video game commerce company, has introduced 11 new local payment methods in the Middle East and North Africa (MENA) region. These payment methods include Fawry Cash, Aman, Masary, Momken, Vodafone Wallet, Orange Cash Wallet, and Mobile and Banking Wallets in Egypt; Sadad in Saudi Arabia; eFAWATEERcom in Jordan; and STC Direct Carrier Billing (DCB) in Bahrain. These strategic additions reflect Xsolla’s commitment to providing game developers and publishers with the tools to navigate and thrive in this rapidly growing and uniquely challenging market – in any geography around the world.
According to BERNAMA News Agency, the MENA region is home to over 380 million gamers, a significant proportion of the global gaming audience, yet international gaming companies have historically underserved it. With a year-on-year growth rate of 8.9% in 2024, as noted by Newzoo, the region is one of the fastest-growing gaming markets globally. Developers and publishers looking to tap into this opportunity face unique challenges – payment accessibility, a lack of local options, and low trust in non-regional payment methods have all hindered market growth.