Kuala lumpur: Xiaomi has officially launched its largest retail store in Southeast Asia at The Exchange TRX here, strengthening its new retail business model presence in Malaysia.
According to BERNAMA News Agency, Xiaomi Malaysia country manager Eddie Huang stated that the new store is the brand’s second flagship outlet in the country, following the successful launch of its first retail outlet at IPC Shopping Centre, Mutiara Damansara, Selangor. Huang expressed excitement about providing a more comprehensive retail experience to customers with the opening of this second outlet.
Huang emphasized that the store reflects Xiaomi’s mission to make innovative technology accessible to everyone while reaffirming the company’s commitment to enhancing customer experience through thoughtful retail design and customer service. He highlighted Malaysia as a key market that inspires Xiaomi’s growth.
The outlet at The Exchange offers the widest range of Xiaomi products in Malaysia, featuring over 250 stock keeping units (SKUs) on display and more than 500 SKU devices available for purchase. These include smartphones, Artificial Intelligence of Things (AIoT) devices, and smart home solutions. Additionally, it is the first Xiaomi store in Malaysia to provide on-site after-sales support, offering direct assistance from trained Xiaomi specialists.
Located in one of Kuala Lumpur’s premier lifestyle destinations, the store showcases Xiaomi’s innovative range of products to enhance the smart living lifestyle. It embodies Xiaomi’s upgraded strategy ‘Human x Car x Home’, offering a refined retail experience where customers can explore Xiaomi’s smart ecosystem that integrates personal devices and smart home products.
In conjunction with the July 26 grand opening, Xiaomi offered exclusive promotions, including limited-time product deals and giveaways like the Redmi Pad Pro WiFi, Xiaomi Smart Air Purifier 4 Compact, and RM500 rebates. The Xiaomi TV Max 100 2025 was also available at a special promotional price on launch day.
From July 26 to August 3, Xiaomi is offering a special Mix and Match promotion on selected products with discounts of up to RM1,320, limited to five sets of products each day.