Vienna: The fifth Animalis Edition of the World Branding Awards honoured outstanding pet and animal brands from across the globe, with winners recognised in National, Regional, and Global tiers for excellence in branding. Hosted at the historic Hofburg Palace in Vienna, the event welcomed leading names in pet food, retail, wellness, exhibitions, and aquatic products. The evening was emceed by Mounia Berrada-Gouzi, culminating in a celebration of global brand excellence.

According to BERNAMA News Agency, World Branding Forum Chairman, Richard Rowles, stated that these awards honour brands that hold true recognition in the hearts and minds of consumers. He remarked, “Tonight, we honour those whose names resonate globally, whose values inspire loyalty, and whose presence defines excellence in the pet and animal industry.”

Proving their excellence and impeccable branding, the Global tier winners include Frontline from Germany, Kit Cat from Singapore, KONG from the United Kingdom, and Sheba and Whiskas from the United States. Winners from Malaysia include Nutriedge, OhMyPet! Expo, and Powercat, while Singapore celebrated victories for Fresh N Marine, Kit Cat, and Pampered Pets.

Other National tier winners featured Bamboodles from the UK, Bok Dok from Thailand, CIAO from Japan, Delibest from Switzerland, Heads Up For Tails from India, Kaniva from Thailand, Topbreed from The Philippines, and Vancat from Trkiye, to name a few. Regional tier winners, favoured in four or more countries across three or more areas in a specific geographic region, include Alps Natural from Malaysia, EHEIM from Germany, and Hikari from Japan.

Out of over 950 brands nominated by more than 80,000 consumers worldwide, just 105 brands from 25 countries secured the prestigious titles. Winning a World Branding Award cements a brand’s status as a trusted leader in its category. As the 2025-2026 World Branding Awards Animalis Edition concludes, anticipation now builds for the Global Edition of the World Branding Awards, returning this November.