Kuala lumpur: Wellous Sdn Bhd, owner of Malaysian health brand Wellous, has signed a memorandum of understanding (MoU) with Korea Ginseng Corporation (KGC) to explore joint commercial models and market development for the Jung Kwan Jang brand across selected Asian markets. Jung Kwan Jang, South Korea’s No. 1 red ginseng brand under KGC, is a century-old label that combines heritage cultivation with modern innovation.
According to BERNAMA News Agency, the collaboration covers consumer insight-sharing for target markets, co-development of new business approaches, brand reputation building, as well as authorised sales and promotion of Jung Kwan Jang products by Wellous in designated countries. Wellous group president Tan Lee Koon said the partnership reflects the post-pandemic shift towards disease prevention and daily health management.
Tan noted that public focus on preventive care has grown, with spending on prevention gradually surpassing treatment costs. He emphasized Wellous’ commitment to effective products that assist consumers of diverse cultures in maintaining their health daily. Wellous, backed by its medical and research board of advisors (MRBA), has developed functional foods under brands such as Tigrox, Zenso, Femoire, Aemis, and Immority, driven by its mission to ‘make health easier.’
Jung Kwan Jang, recognized as South Korea’s flagship ginseng brand, is known for combining heritage cultivation practices with manufacturing controls, ensuring product quality and safety. As part of the MoU, a Wellous delegation visited Jung Kwan Jang’s facilities in South Korea for in-depth exchanges on corporate philosophy and product development. Tan praised the brand’s commitment to research, product safety, and consumer convenience, while Jung Kwan Jang acknowledged Wellous’ direct-to-consumer online model and differentiated services.
To enhance the collaboration, Wellous has established a subsidiary, Lore Nature, to lead discussions and implementation. Wellous stated its international presence now spans about 80 countries, supported by localization strategies and global partnerships. The company attributes its growth to consistent product quality, a prevention-first approach, and its ability to respond swiftly to consumer needs through digital channels and direct engagement.
Looking forward, Wellous plans to consolidate its existing markets and expand into new ones, tailoring functional foods to local cultures and consumption habits. On environmental, social, and governance (ESG) priorities, the company continues to pursue sustainability and wider access to health products by collaborating with partners and community initiatives, such as The Lost Food Project, DHL, and the ZL Ultramarathon Charity Run. For more information or collaboration inquiries, please email [email protected].