Kuala Lumpur: Twilio (NYSE: TWLO), the customer engagement platform known for driving real-time, personalised experiences for leading brands, has announced a partnership with Singtel, Asia’s leading communications technology group. This collaboration aims to provide businesses in Singapore with a platform that enables secure and branded messaging directly to consumers’ mobile inboxes.

According to BERNAMA News Agency, as consumer expectations regarding data privacy and security continue to rise, businesses globally are striving to build trust with their customers during interactions. Rich Communications Services (RCS) Business Messaging has become a vital tool for brands to achieve this goal. In Singapore, Twilio’s 2024 Consumer Preferences report highlights that approximately 79% of Singapore consumers are more likely to trust a brand’s communication if it includes a verification badge. Additionally, about 68% of consumers indicate that receiving a branded text message enhances the trustworthiness of a brand.