Boomi: Boomi, the leader in AI-driven automation, today announced that TRENDS Promotional Products used the Boomi Enterprise Platform to unify more than 50 custom applications and legacy systems into a scalable, AI-ready foundation. This integration aims to enable faster decisions and improved customer responsiveness. The new infrastructure is set to power future use cases such as forecasting and intelligent scheduling.

According to BERNAMA News Agency, TRENDS is the leading supplier of wholesale promotional products across Australia, New Zealand, and the Pacific Islands, managing over 6,000 products and 700 custom daily jobs. Over the past decade, the company's revenue has increased from approximately NZ$10 million to NZ$130 million, leading to a fragmented technology estate of custom applications and manual data flows. This fragmentation has limited visibility, slowed reporting, and increased operational risk.