Kuala lumpur: A total of 85 per cent of respondents in a study conducted by Kearney said that TikTok helps make learning more accessible, while 72 per cent said the platform supports self-improvement and skill enhancement for career and academic development.
According to BERNAMA News Agency, the study stated that 84 per cent of respondents found TikTok helpful in connecting various cultures. The findings also showed that 65 per cent of respondents agreed that the platform fosters a sense of belonging among Malaysians and encourages local community involvement.
In terms of learning, local TikTok content creator and tuition teacher Fathi Hussein (@mathsanova) said education needs to be more accessible and not limited to physical classrooms. Fathi emphasized the importance of making learning topics enjoyable and inclusive to ignite a passion for lifelong learning.
Ahmad Shahrul Azhan Ibrahim (@sir_asai), an English teacher with over 25 years of experience, shared that his pronunciation tutorial content on TikTok makes learning more approachable. He highlighted that delivering education in an entertaining manner can elevate the community through knowledge sharing.
Meanwhile, Ku Sim Ling (@professionalbimbo), known as Aunty HR on TikTok, uses her experience in the workforce solutions industry to share knowledge about employee and employer rights with a wider community through digital platforms.
Regarding cultural content, Chin Pui Ting (@deadpudds), creator of the 'Mystical Malaysia' series, believes that sharing about Malaysia's cultural diversity can enhance understanding among different communities. This cultural engagement also benefits local entrepreneurs like Nur Farrah Diba Azhar (@farrahdibakuihbakul) and Haniesah Lai Abdullah (@mamacahkitchen), who offer Muslim-friendly versions of traditional Chinese dishes on TikTok Shop.
Researcher Muhammad Azamudeen Mohammad Nasir (@azamuddeennasir) shares content on nature and science, noting that digital platforms are now channels for public discourse, social progress, and biodiversity conservation.
Human rights activist Roshinee Mookaiah (@roshineemookaiah) uses TikTok to advocate for civic engagement, successfully gathering 1,475 signatures for the 'Dilarang Ponteng Parlimen' petition.
The study also found that 79 per cent of respondents use TikTok to explore hobbies, while 77 per cent use it for stress management. National ice skater Ashley Chin (@hyeminkiim_) shares her training journey on TikTok to inspire Malaysians to stay active.
In the creative field, users like Jelly Belly (@jellybelyyy), Mohamad Arif Ameerais Azhar (@ameerais), and Yumi (@jo.ppc1231) use TikTok LIVE to showcase their musical talents as a source of income.
Mental health organizations such as MIASA Malaysia (@miasa.malaysia) and The Inner Lynk (@theinnerlynk) share self-care tips on TikTok. Certified counsellor Gia G. Kon from The Inner Lynk emphasizes that open discussions about mental health can reduce stigma and encourage individuals to seek support.
The study, which involved 1,003 Malaysians, consisted of 59 per cent female respondents and 41 per cent male, with 990 people using TikTok at least once a week.