Kuala lumpur: TikTok Shop Malaysia, a well-regarded e-commerce platform in the country, is set to enhance its support for both domestic and international brands through its Mall programme by organizing over 1,000 All-Star LIVE sessions throughout 2026.

According to BERNAMA News Agency, TikTok Shop Malaysia's Senior Director of Strategic Partnerships, Nur Azre Abdul Aziz, explained that this initiative will feature premium shoppable livestreams developed in collaboration with well-known celebrities and successful affiliate creators. The goal is to aid businesses of various sizes, including local micro, small, and medium enterprises (MSMEs), in expanding their brand presence by reaching millions of potential customers across the nation.

Nur Azre noted that in 2025, more than 100 All-Star LIVE sessions were held in Malaysia, resulting in an average sales increase of over 160 percent for participating Mall brands compared to regular days. This year, brands in the Mall programme exhibited an exponential growth rate 2.3 times faster than typical marketplace sellers.

Furthermore, she highlighted the achievements that underscore the value of the enhanced customer experience, particularly the 100 percent Authenticity Guarantee, 30-Day Free Returns, and Super Brand Days, in helping brands scale their operations. With the plan for more than 1,000 All-Star LIVE sessions dedicated to supporting Mall brands next year, TikTok Shop Malaysia aspires to see more local MSMEs evolve into household names through the concept of shoppertainment.