Kuala Lumpur: Malaysia’s top rising TikTok Shop creators were celebrated at the TikTok Shop Creator Idol 2025 Recognition Awards recently, marking the success of TikTok Shop’s mentorship-driven programme in nurturing the next wave of affiliate creators under the guidance of industry experts.

According to BERNAMA News Agency, after 12 weeks of immersive learning, mentorship, and content-driven commerce challenges, TikTok said the event honoured the top-performing mentees who have demonstrated exceptional growth, innovation, and dedication to their craft. The programme has empowered rising creators to refine their strategies, embrace live commerce, and drive real results.

Creator Idol 2025 Mentor, famously known as Pinn Yang, stated that the programme was designed not only to give creators an audience but also to equip them with the right tools, training, and knowledge to turn their creativity into a sustainable source of income. Yang, the founder of Good Foodie Media and TikTok Shop Creator of the Year 2024, expressed inspiration from seeing mentees grow and embrace new opportunities.

Meanwhile, Khairul Aming, founder of Sambal Nyet and TikTok Creator of the Year 2023, noted that TikTok Shop’s affiliate ecosystem was rapidly reshaping the creator economy in Malaysia, empowering everyday content creators to become full-fledged entrepreneurs. Aming highlighted that with the right guidance and platform, aspiring creators could transform their content into sustainable sources of income.

The winners of Creator Idol 2025 included Alex Jee in the electronics category, Riha Jamil (beauty), Nabilah Nazib (lifestyle), Adimuhadi Shop (fashion), and Syeikh Omar Sadeq (food and beverage). Nabilah, an entrepreneur who started from zero as an affiliate, achieved significant success, expanding her reach and achieving more than RM300,000 in sales within three weeks. She credited the programme for helping her create better, more engaging content and refine her strategy.