Kuala lumpur: Today, Masan Group Corporation (HOSE: MSN, 'Masan' or the 'Company') and two of its key publicly listed subsidiaries, Masan Consumer (HOSE: MCH) and Masan MEATLife (HNX-UPCoM: MML), jointly held their 2026 Annual General Meeting ('AGM') in Ho Chi Minh City under a shared theme: 'The Great Connectivity - ?i K?t N?i'.

According to BERNAMA News Agency, the event was marked by the unveiling of Masan's vision to build Vietnam's Consumer Operating System ('cOS'). This strategic initiative aims to create a comprehensive platform that integrates the needs of consumers, partners, and shareholders, fostering a synergistic ecosystem that enhances value across the board.

The AGM served as a platform for Masan to highlight its future strategies, focusing on innovation and sustainable growth. By establishing the Consumer Operating System, Masan seeks to leverage technology and data to optimize its operations and meet the evolving demands of the Vietnamese market. This system is expected to streamline processes and improve the customer experience, thereby strengthening the company's competitive position in the industry.

Masan's commitment to creating a connected and efficient ecosystem is seen as a pivotal step towards achieving long-term success. The company emphasized its dedication to delivering superior products and services, which align with the interests of all stakeholders involved. The AGM underscored the importance of collaboration and shared goals among Masan, its subsidiaries, and its partners to drive growth and ensure mutual benefits.

The meeting concluded with a call to action for all stakeholders to embrace the vision of 'The Great Connectivity' and work collectively towards realizing the full potential of the Consumer Operating System. This ambitious initiative is expected to not only enhance Masan's operational capabilities but also contribute significantly to Vietnam's economic development.