Kuching:The reopening of the Tebedu-Entikong trade route is set to enhance cross-border trade on the island of Borneo, offering Sarawak's ceramic artisans new opportunities to extend their market reach into Kalimantan, Indonesia.
According to BERNAMA News Agency, Zurenawatte Zaidi, president of the Kuching Ceramic Entrepreneurs Association (PERSERA), highlighted the competitive advantage of Sarawak's ceramic industry, which is supported by the high quality of the state's clay. The clay is renowned for its ability to withstand extreme firing temperatures, a characteristic that has been bolstered through collaboration with SIRIM for improved durability.
The reopening of the border presents ceramic entrepreneurs with the chance to expand their presence in Kalimantan through promotional events and product transportation by road. The success of Sarawak's ceramics in international markets such as Japan, the Philippines, Vietnam, and Europe demonstrates the potential for growth in Kalimantan.
Support from entities like the Sarawak Craft Council and the Malaysian Handicraft Development Corporation has been instrumental for PERSERA members in enhancing product quality and reaching international markets.
Nesieo Hioko Jurang, a ceramic entrepreneur and Universiti Malaysia Sarawak graduate, plans to leverage the trade route's reopening to introduce her culturally inspired artworks to neighboring markets. Her unique designs have already garnered international interest, and she aims to further showcase Sarawak's cultural identity at the upcoming BorneoCraft Global 2.0 Expo and Conference.
The reopening of the land route is also anticipated to provide a more economical alternative to air freight for businesses handling delicate items, as noted by Yoko. This development aligns with Prime Minister Datuk Seri Anwar Ibrahim's announcement on expediting the trade route's reopening to facilitate cross-border activities.
Previously, Datuk Jonathan Chai Voon Tok of the Sarawak Business Federation also emphasized the route's potential to boost economic activities and strengthen cultural connections between Sarawak and Kalimantan.