Kuala Lumpur: Tealive has launched into the fast-moving consumer goods segment with the launch of its 3-in-1 sachet beverage series, ahead of its planned listing on Bursa Malaysia’s Main Market. In a statement today, the operator of Tealive and Bask Bear chains, Loob Holding Sdn Bhd, announced that the range features milk tea, coffee, and chocolate variants. This new product line enables Tealive to extend its cafe-quality beverages to at-home and on-the-go consumption.
According to BERNAMA News Agency, this business expansion comes as the lifestyle tea brand operator is seeking to raise funds through an initial public offering (IPO). The proceeds from this IPO are earmarked for new store openings and debt repayment. Bryan Loo, founder and chief executive officer, emphasized that the launch reflects the group’s strategy to future-proof its brand and strengthen consumer engagement beyond retail outlets.
The sachets are set to be available at AEON and Tealive stores starting June 15, with a wider retail distribution planned for July. Each box, priced at RM12.90, contains sachets that aim to deliver the same taste as in-store offerings. Loo mentioned that the new product line is designed to position Tealive as a standout local fast-moving consumer goods player by leveraging trust, innovation in flavors, and consumer emotional connection.
Supporting local products isn’t just a patriotic act, according to Loo; it’s also a smart choice when quality is assured. The company’s expansion aligns with Loob’s upcoming IPO plans. According to its draft prospectus submitted to the Securities Commission Malaysia, the IPO comprises a public issue of 58.46 million new shares and an offer for sale of 292.3 million existing shares, representing a combined 30 percent of the enlarged share base.
Funds raised from the IPO will be used to open 12 new Tealive outlets and 13 Bask Bear outlets, as well as to reduce borrowings. Currently, the group operates 831 Tealive and 135 Bask Bear outlets in Malaysia, along with 121 franchised Tealive stores abroad.