Kuala lumpur: Food brand label initiative Taiwan Select has launched an exclusive showcase featuring 40 well-known Taiwanese brands and over 300 products at The Food Merchant international grocer from today till Dec 31, 2025, at Pavilion Bukit Jalil.

According to BERNAMA News Agency, the brand initiative stated that the diverse charms of Taiwanese food will be on full display in this limited-time showcase at the grocer, which includes snacks, seasoning, instant beverages, instant noodles, sauces, and children’s biscuits. Among the products on display are 26 new items that are hugely popular in Taiwan and are debuting in Malaysia for the first time. The new items include ‘Hsin Tung Yang’ traditional cookies, ‘Teaman’ brown sugar milk tea packs, ‘Tang Shop’ black sesame crisps, and ‘Mr Hero’ taro pastries.

Taipei Economic and Cultural Office in Malaysia representative Phoebe Yeh mentioned that the showcase delivers more than just tasty treats. It shares three unique qualities of Taiwanese food: trust, nature, and creativity. She noted that with this initiative, Taiwanese brands can grow roots in Malaysia, becoming part of everyday life and opening up more opportunities for food trade and collaboration between Taiwan and Malaysia.

Taiwan Select highlighted that the Taiwanese food at the showcase is exclusively introduced by Malaysia’s leading food importer Jimrosa (M) Sdn Bhd and is specially curated to suit Malaysian taste buds. This five-month-long promotional event will feature long-time favorites among Malaysian consumers, such as pineapple cakes, mochi, and sun cakes, as well as 14 halal-certified products. The event will also feature the Toddler Friends children’s biscuit series and multiple tasting events being held from Sept 12-14 as part of the promotion campaign.

Customers who spend RM50 or more in a single purchase will receive a beautiful eco-friendly bag, while those who spend RM100 or more can also participate in a lucky draw to win exclusive gifts such as luggage straps and hand fans.