Berlin: SUSE, a global leader in innovative, open and secure enterprise-grade solutions, has appointed Margaret Dawson as chief marketing officer (CMO) to drive its global marketing strategy and expand its global presence.

According to BERNAMA News Agency, SUSE Chief Executive Officer Dirk-Peter van Leeuwen stated that as the demand for choice among enterprise customers grows, the company has never been better poised to lead. “With a proven track record of scaling technology brands and turning marketing into a true growth engine, I am confident in Margaret’s expertise to accelerate our global leadership and capitalise on this moment,” he added.

Meanwhile, Dawson expressed her optimism about the company’s future and her excitement to return to the world of open source to deepen its relationships with customers and partners, amplify its voice in the market and drive measurable business impact. As CMO, Dawson will lead efforts to define and amplify the company’s narrative in the enterprise open-source software market, ensuring consistent messaging across brand, product, customer, and community touchpoints.

Bringing more than 25 years of experience in technology marketing and product strategy, Dawson is a global leader with a focus on technology, building brands and championing increased equality and diversity. Most recently, she served as CMO at Chronosphere, a cloud-native observability platform, where her efforts significantly increased the company’s brand awareness, marketing engagements, and revenue.

In addition to Dawson’s appointment, SUSE bolstered its global go-to-market leadership team with the appointments of South Korea regional leader Dongun Lee, Japan regional leader Gen Watanabe, head of North America solution architecture Kingsley Wood, and Brazilian public sector leader Joao Pereira.