Seoul: SuperFreeze, a leader in cold chain logistics, is delighted to announce the appointment of Mr. Alex Choi as its new Head of Korea, effective March 4, 2025. SuperFreeze is shaping the cold chain of the future, leading Asia’s transition to a sustainable cold chain by increasing the availability of quality food and pharmaceutical products, thereby reducing waste, while also minimizing its carbon footprint.

According to BERNAMA News Agency, Alex Choi brings over 25 years of extensive experience in the logistics industry to SuperFreeze. Throughout his distinguished career, he has held senior leadership roles with industry giants such as Maersk Logistics, LF Logistics, Agility, and DB Schenker. Renowned for supporting customers, streamlining supply chains, and driving operational excellence, Alex is perfectly positioned to advance SuperFreeze’s mission in Korea and deliver impactful results in this critical market.