Kuala lumpur: Sunway Malls has launched its annual year-end festive campaign, Cozy Cozy Christmas, featuring immersive installations, creative workshops, and community-focused activities across all its malls nationwide. Its Chief Executive Officer HC Chan said the campaign’s theme is inspired by the global ‘kidult’ trend, which blends nostalgic fun with the cozy appeal of soft and comforting collectibles.
According to BERNAMA News Agency, Chan mentioned that this year’s campaign also includes partnering with UOB Bank to reward cardholders with exclusive perks and festive treats, bringing delightful experiences to shoppers throughout the bustling year-end season, which includes the festive holidays, school breaks, Black Friday, and Year-End sales. Beyond sharing the festive cheer, Chan stated that Sunway Malls will also continue its community outreach efforts through its collaboration with GOLD (Generating Opportunities for Learning Disabilities), a non-profit dedicated to empowering neurodivergent young adults in Malaysia since 1998.
The campaign, which runs from late November to early January, features festive decorations and programs tailored to each mall, in line with Sunway’s aim of creating shared experiences for families and communities. At Sunway Pyramid, the celebrations take place at LG2 Blue Concourse with a 40-feet Giant Tree Walkway, a 15-feet Cozy Leo Display, and a lineup of festive pop-ups by Famous Amos, Luna Jewellery, Hydro Flask, and Kiehl’s.
Guests can also take part in Joyful and Cozy Workshops to create personalized keychains or wrap gifts at the complimentary Cozy Gift-Wrapping Station, while weekends feature ‘Christmas on Ice’ shows and festive meet-and-greets with Santa. The mall is also driving the Spirit of Cozy Giving, where funds raised through plushie adoptions and social media postings will be channeled to the GOLD community.
Meanwhile, at Sunway Velocity Mall, visitors can look forward to performances and creative workshops offering festive crafts such as plushies, wreaths, pillow mists, and mini Christmas trees. Adding warmth to the celebrations, the Heartmade Christmas Project brings joy to pediatric patients at Sunway Medical Centre Velocity through crafts, movies, and a Santa giveaway, culminating in a Heartmade Christmas Tree that shoppers can help decorate.
In Johor, Sunway Big Box Retail Park is hosting the Gabby’s Dollhouse: The Movie campaign from Dec 5 to 31 at the Main Concourse (East Wing), featuring themed adventure activities, weekend meet-and-greets with Gabby, and various photo opportunities. Children who complete all adventure stations and collect stamps on their Journey Card can redeem a special Gabby gift.
The newest addition to the Sunway Malls family, Sunway Square Mall, opens on 11 Dec, kicking off with two festive bazaars, Hoholand from 11 to 14 Dec, offering unique Christmas items, performances, and workshops, and Sunset in the City from Dec 19 to Jan 4, a cozy Christmas-themed bazaar that continues into the new year. To add to the festive spirit, Sunway Malls is offering seasonal rewards based on spending tiers. From 28 Nov to 4 Jan 2026, shoppers who spend a minimum of RM150 in up to two same-day transactions at participating Sunway Malls can earn a digital spin on the Sunway Super App, with each spin unlocking instant festive surprises from exclusive vouchers to Cozy gifts.