Tokyo: Bior© UV, Kao Corporation's sunscreen brand, is set to launch a global campaign titled 'SUNLIGHT IS YOUR SPOTLIGHT' featuring Stray Kids. The campaign will be introduced in more than 15 countries and regions starting at 20:30 (JST) on March 19, 2026. It will showcase an anthem film accompanied by the original song 'Endless Sun,' which has been crafted by Stray Kids.

According to BERNAMA News Agency, alongside the anthem film, the campaign will also include key visuals and a variety of global initiatives. Limited-time POP-UP events are slated to take place in Osaka, Japan, and Seongsu, Seoul, Korea. These events will provide immersive collaboration content and product experiences for attendees.

Bior© UV aims to communicate its core values globally through this campaign. The brand emphasizes the combination of high UV protection with a comfortable texture suitable for everyday use.