Kuala lumpur: Sky Blue Cinematix announced its appointment by United Arab Emirates (UAE)-based Aspin Holding as an Associate to support commercial activities and brand integrations linked to FC Barcelona in India. The appointment authorises Sky Blue Cinematix to represent Aspin Holding in promoting and supporting market engagement for FC Barcelona-related projects in the Indian market.

According to BERNAMA News Agency, Sky Blue Cinematix Chairman, Datuk Manikandamurthy Velayoudam, stated that the collaboration aims to connect FC Barcelona's global brand presence with India's growing consumer market. The collaboration will focus on brand positioning, lifestyle marketing, and commercial initiatives associated with the football club's brand identity.

The company said the mandate includes exploring branded experiences and integrated commercial opportunities linked to the project in India.