Kuala Lumpur: Seveno Capital and Borderless Healthcare Group have announced the launch of the world’s first medical wellness real estate company, aimed at tapping into the burgeoning $1.8 trillion global wellness market. This initiative comes as the world is poised to enter a ‘longevity boom,’ with UBS projecting the market to grow to US$8 trillion by 2030.

According to BERNAMA News Agency, the new venture, named The Well Estate, is designed to assist hotel and hospitality asset owners in transitioning from a traditional ‘room yield’ business model to a more comprehensive ‘room plus’ model. This innovative approach will offer turnkey medical wellness solutions, enabling guests to have live access to health and medical experts, as well as interactions with renowned content creators.

Guests staying at these participating hospitality venues will benefit from personalized health experiences that include tailored diets, fitness routines, yoga sessions, mindfulness exercises, and comprehensive health programs. This initiative reflects a significant shift in the hospitality industry, as it seeks to integrate wellness services into the guest experience, aligning with the global trend towards health and longevity.