Kuala Lumpur: Tourism Selangor, in collaboration with Selangor Menteri Besar Incorporated (MBI), has partnered with AirAsia to promote the state’s destinations in the skies, aiming to reach a target of eight million tourists this year.

According to BERNAMA News Agency, Selangor Menteri Besar Datuk Seri Amirudin Shari stated that the collaboration between the state government and the airline was a significant step towards strengthening the state’s tourism, both domestically and internationally. “With this collaboration, we bring the aspiration of ‘Surprising Selangor’ by using AirAsia aircraft as mobile ambassadors that showcase the image, culture and uniqueness of our state to the entire ASEAN region and China,” he explained.

The initiative involves 15 AirAsia aircraft adorned with promotional visuals of Selangor tourism inside the cabin, including on overhead luggage compartments and the back of seats, as highlighted during the AirAsia Advertising Ceremony in conjunction with Visit Selangor Year. Amirudin’s speech was delivered by Selangor executive councillor for Local Government and Tourism, Datuk Ng Suee Lim, emphasizing the campaign’s strategic positioning for airline passengers to catch a bird’s-eye view of destinations in Selangor.

The campaign’s flight routes span from Kuala Lumpur to major ASEAN cities and Chinese destinations, including Guangzhou, Shenzhen, Kunming, Ningbo, Nanning, Shantou, Guilin, and Quanzhou. These routes are designed to introduce Selangor to more international tourists, thereby promoting the state’s attractions, building investor confidence, enhancing international networks, and strengthening the state’s economic position.