SARA Boosts Domestic Economy, A Boon For Small Retailers


Kuala lumpur: The implementation of the Sumbangan Asas Rahmah (SARA) will not only ease people’s burden, but will also be a catalyst for domestic economic activity with benefits flowing to small retailers and local suppliers. Ministry of Finance (MOF) deputy secretary-general for treasury (policy) Datuk Zamzuri Abdul Aziz said over RM2 billion is allocated this year to 22 million adult recipients, with every ringgit spent having a huge multiplier effect on the supply chain.



According to BERNAMA News Agency, every RM1 spent can generate a value of up to RM2.43 when shared within the business chain, from small shopkeepers to local manufacturers. This is the real economic impact officials aim to achieve. More than 7,300 premises nationwide are involved, almost 2,000 of which are small retailers, including those in rural areas.



When stocks move fast, small traders experience faster capital turnover, and local suppliers receive new orders, thereby invigorating the local community economy. Zamzuri emphasized the importance of planning purchases throughout the period until Dec 31 to avoid peak times and to utilize assistance based on needs. For example, school supplies can be purchased when the school season is approaching, allowing people time to manage their necessities.



He also encouraged individuals who do not require cash aid to purchase and donate items to authorities like the Social Welfare Department (JKM) or through community packages provided by supermarkets. The government announced a one-off SARA assistance worth RM100 for all Malaysian citizens aged 18 and above, benefitting approximately 22 million people, amounting to RM2 billion.



This assistance can be redeemed from Aug 31 to Dec 31, 2025, at over 7,300 premises nationwide, offering people many choices of location and time to purchase basic necessities. SARA can be redeemed to purchase 14 categories of basic necessities, including rice, bread, eggs, cooking oil, flour, biscuits, instant noodles, beverages, canned food, seasonings, personal hygiene products, household cleaning items, medicines, and school supplies.



The MOF also encourages the public to refer to SARA’s official website at http://www.sara.gov.my for more information.