Labuan: Sabah Electricity Sdn Bhd (SESB) is aiming to attract 400,000 subscribers to its newly launched MySE+ mobile application, building from a base of 725,000 existing consumer accounts.
According to BERNAMA News Agency, chief executive officer Datuk Mohd Yaakob Jaafar stated that the older MySESB app, which currently has around 270,000 users, will remain operational until the end of the year to facilitate a smooth transition before it is phased out. The MySE+ app was developed at a cost of approximately RM6 million and is anticipated to enhance customer satisfaction and operational efficiency.
'We ran the application in its initial phase last month, and the results are positive. The application focuses on a simple, accessible, and user-friendly interface specifically designed to eliminate consumer frustration. We want to empower our consumers. With MySE+, they now have a multi-account management system where users can register and manage tenant accounts, monitor billing usage, and handle multiple properties simultaneously,' Mohd Yaakob explained during a press conference after the app's soft launch.
He noted that the app has already shown efficiency in payment processing, successfully collecting RM50 million in online bill payments during its initial phase over the past month. Users can track their monthly billing and better understand their electricity usage, promoting more efficient energy consumption.
The app also significantly improves customer interaction, especially in reporting power outages. 'The online complaint feature allows users to monitor restoration progress via live updates, completely bypassing long queues at our call centre. This ensures customers are kept informed and reduces dissatisfaction during technical issues,' Mohd Yaakob added.
Further addressing Sabah's geographical challenges, MySE+ incorporates offline functionality, allowing users in rural areas with limited internet connectivity to view past bills and access certain features offline. Data synchronises automatically once a connection is re-established.
The MySE+ app is available for download on both the Apple App Store for iOS devices and the Google Play Store for Android devices.