Kota Kinabalu:The Sabah government is enhancing its strategic collaboration with the Ministry of Tourism, Arts and Culture (MOTAC) to promote tourism and ensure the success of the Visit Sabah Year 2027 campaign.

According to BERNAMA News Agency, Chief Minister Datuk Seri Hajiji Noor emphasized the importance of strong support from the ministry in boosting the promotion of Sabah's tourism destinations to attract more domestic and international visitors.

The Visit Sabah Year 2027 initiative is set to showcase local tourism products and revitalize economic activities for industry players across the state. The collaboration between Sabah and MOTAC aims to further strengthen the tourism industry and increase its contribution to the state's economic growth.

Earlier, Hajiji received a courtesy call from Deputy Tourism, Arts and Culture Minister Chiew Choon Man and a ministry delegation at Menara Kinabalu. The meeting focused on updating Hajiji on developments in the tourism sector and various initiatives by MOTAC in Sabah. The delegation included MOTAC Deputy Secretary-General (Tourism) Chua Choon Hwa and Tourism Malaysia Director-General Mohd Amirul Rizal Abdul Rahim.