Kuala Lumpur: Malaysian coffee shop chain Richiamo Coffee Sdn Bhd plans to expand internationally, targeting between five and ten global markets within the next five years. Richiamo Group managing director Datuk Muhamad Zamry Abu Samah announced that the company will begin its international expansion by opening outlets in Phnom Penh, Cambodia, and Melbourne, Australia, this September.

According to BERNAMA News Agency, Richiamo Coffee has been actively participating in international expos since last year to identify potential markets. Datuk Muhamad Zamry highlighted the company’s participation in expos held in Melbourne, Australia, and Riyadh, Saudi Arabia, last year. Additionally, Richiamo Coffee took part in the Malaysia International Halal Showcase (MIHAS) in Dubai, United Arab Emirates, in November. This year, the company plans to attend expos in Osaka, Japan, and Germany.

Richiamo Coffee has also attracted interest from Uzbekistan and has signed a memorandum of understanding with stakeholders in the country. For its global operations, the company is keen to collaborate with investors interested in setting up a central kitchen in their respective countries, aiming to reduce production and logistics costs and minimize import duties on products.

On the domestic front, Muhamad Zamry stated that the company plans to increase the number of local outlets to 350 in the near future. Since its establishment in 2016, Richiamo Coffee has experienced rapid growth, with 220 outlets currently operating across Malaysia. The group’s retail business arm, Richiamo Mart, now boasts 20 branches.

Muhamad Zamry also mentioned plans for product innovation, with the introduction of new items every three months to attract new customers and retain existing ones.