Kuala lumpur: The strategic collaboration between Red Giants FC Sdn Bhd and WTM Media Sdn Bhd, formalised today, is expected to see the Selangor Red Giants (SRG) e-sports squad expand its brand reach to a higher regional level.

According to BERNAMA News Agency, Selangor FC chief executive officer Dr Johan Kamal Hamidon stated that the proactive move aims to expose SRG to audience demographics beyond youths, opening opportunities for interaction with new communities previously unexplored. He emphasized that the collaboration allows SRG to access new audiences and groups, enhancing the brand's regional influence.

Dr Johan highlighted that the dynamic two-way relationship does not involve direct financial sponsorship but focuses on sharing expertise and leveraging the strengths of both parties to make a commercial impact.

Meanwhile, Foodie Media Berhad chief executive officer Nicholas Lim Pinn Yang mentioned that their company, as the majority shareholder in WTM Media, aims for the collaboration to generate commercial revenue of up to RM500,000 within one year. This revenue is expected to be supported by a comprehensive commercialisation plan that links live-streaming activities and digital sales to boost high-value sales conversion for enterprise brands.

The Memorandum of Understanding (MoU) signing ceremony between the two parties was completed by Dr Johan and Saufi Badry representing Red Giants FC Sdn Bhd, while Nicholas Lim and Mariah Ahmad represented Foodie Media Berhad.

SRG are the reigning champions of the Mobile Legends Professional League (MPL) Malaysia, having dominated consecutive domestic seasons with an impressive unbeaten record. They also secured victory at the Mobile Legends: Bang Bang Mid Season Cup 2024 (MSC MLBB) in Riyadh, Saudi Arabia, earning approximately RM4.67 million in prize money.