Kuala lumpur: QSR Brands (M) Holdings Bhd, the operator of KFC, Pizza Hut, and Life, has reported an impressive 31 per cent revenue growth from its major contributors, KFC Malaysia and Pizza Hut Malaysia, for the financial year 2025 (FY2025). This marks a significant achievement for the company despite the external challenges faced by the food and beverage industry in recent years.
According to BERNAMA News Agency, QSR Brands attributed this growth to its strategic focus on identifying new opportunities and overcoming challenges post-COVID-19. The management developed a comprehensive framework to unlock new demand, drive menu innovation, and invest in both technology and human capital. This framework also emphasized strengthening community engagement through nation-building initiatives.
The company took decisive measures, including the temporary closure of loss-making stores in April 2024, which have since reopened. This strategy allowed QSR Brands to concentrate resources on more profitable locations and safeguard jobs, demonstrating a commitment to its workforce.
In 2025, QSR Brands also entered into a strategic partnership for its upstream poultry business, thereby redirecting resources towards enhancing its core restaurant operations and improving its financial stability. The group's restructuring efforts included promoting young talents into senior management roles under the 'NextGen' initiative to drive strategic execution and organizational transformation.
Nation-building remains a core value for QSR Brands, with initiatives supporting Malaysians across various communities. Collaborations with institutions like the Raja Zarith Sofiah Centre for Advanced Studies on Islam, Science and Civilisation (RZS-CASIS) and the Johor state government have fostered community understanding and provided educational support through initiatives such as the Sekolah Rintis Bangsa Johor program.
QSR Brands has extended its support to the B40 communities by offering KFC scholarships and launching the Sehati Feed-to-Educate campaign, which provides essential food aid to primary school children. Furthermore, the group has partnered with Johor Motor Racing to inspire young Malaysians through engagement activities with regional figures like Tunku Panglima Johor and Tunku Putera Johor.
Chairman Tan Sri Jamaludin Ibrahim praised the FY2025 results, highlighting the group's resilience and forward-looking vision. He emphasized that the double-digit growth reflects the strength of the management and leadership team, as well as the trust of the board and shareholders.
Chief executive officer and managing director Nehchal Khanna expressed optimism for FY2026, focusing on technology and innovation to fuel future growth. He emphasized strong governance and disciplined execution as key elements of QSR Brands' success, underscoring the company's commitment to creating sustainable long-term value for shareholders and shaping the future of Malaysia's food and beverage industry.