Kuala lumpur: QRESTIA Inc has unveiled Mochi as the official mascot for its cross-border e-commerce platform, WAFUU.COM, as part of efforts to strengthen the brand's global identity and customer engagement.

According to BERNAMA News Agency, the company said Mochi will represent WAFUU.COM across its website, social media channels, marketing campaigns, package inserts, and other promotional materials, supporting the platform's efforts to make Japanese products more accessible to customers worldwide.

QRESTIA President and Chief Executive Officer, Hidemasa Fukada, stated that the mascot embodies WAFUU.COM's mission of bringing the joy of Japanese products closer to global consumers while creating a warmer and more engaging shopping experience.

In a statement, QRESTIA mentioned that Mochi's dedicated website features the character's profile, origin story, design details, image gallery, and debut video, with additional seasonal content planned. The mascot will also appear in digital campaigns, newsletters, and other customer communications.

WAFUU.COM ships Japanese products, including stationery, character merchandise, hobby items, snacks, cosmetics, and lifestyle products, to customers in 125 countries and regions, supporting 21 languages and multiple currencies.