Kuala lumpur: The implementation of the Women's Referral, Intervention, Support, Information, and Advocacy (PRISMAnita) initiative, launched by the government yesterday, does not involve any additional financial allocation. Women, Family and Community Development Minister Datuk Seri Nancy Shukri stated that the initiative, placed under the Women's Development Department (JPW) at the state level, will be carried out by optimising existing resources.
According to BERNAMA News Agency, Nancy emphasized that the initiative does not require many personnel and does not need additional funds. "We only assign a specific officer to respond to and address their needs so that women can save time and be directed to the right place," she explained during the Cahaya Ramadan breaking-of-fast programme with Gardenia at ISTAC-IIUM.
Nancy described PRISMAnita as a crucial one-stop centre designed to help victims identify the appropriate channels for assistance. The dedicated counter aims to assist women facing various issues, including domestic violence, to obtain help directly without unnecessary delays.
The government launched the PRISMAnita initiative to improve access to support services for women, particularly in addressing family-related issues such as domestic violence. Prime Minister Datuk Seri Anwar Ibrahim highlighted that PRISMAnita aims to provide more efficient, faster, coordinated, and victim-friendly services while offering more comprehensive support for women.
He added that the initiative not only involves services under the Women, Family and Community Development Ministry (KPWKM) but is also supported by other ministries and related departments to ensure comprehensive assistance for women. "Within the framework of the MADANI government, we ensure that PRISMAnita does not operate in silos. Programmes, activities, and initiatives by KPWKM must be fully supported by all relevant ministries and departments," he said during the International Women's Day 2026 celebration at the Malaysia International Trade and Exhibition Centre (MITEC).