DUBAI: The involvement of Premium Buyers at the Malaysia International Halal Showcase (MIHAS) through the International Sourcing Programme (INSP) is regarded as the top platform for Malaysian exhibitors to expand their businesses internationally. Malaysia External Trade Development Corporation (MATRADE) chairman Datuk Seri Reezal Merican Naina Merican emphasized that MIHAS@Dubai 2024, marking its first occurrence outside Malaysia, will host 20 Premium Buyers from across the globe.
According to BERNAMA News Agency, the participation of companies in the Premium Buyer category offers a strategic platform for Malaysian exporters to access markets that might be challenging to enter on their own. Reezal Merican stated during a press conference that programs like the INSP at MIHAS could serve as a ‘stepping stone’ for Malaysian companies to achieve significant growth in their businesses.
Reezal Merican further highlighted the role of international recognition from accrediting bodies such as Guinness World Records,
the World Trade Promotion Organisation (WTPO), and UFI (the Global Association of the Exhibition Industry) in facilitating the organization of MIHAS@Dubai 2024. He pointed out that the strong branding of MIHAS attracts both exhibitors and buyers, enhancing its status as a credible and prestigious trade exhibition program.
MIHAS@Dubai 2024, organized by MATRADE, is set to take place for three days starting November 18, 2024, at the Dubai World Trade Centre. The event will coincide with the Middle East Organic and Natural Products Expo, supported by the United Arab Emirates (UAE) Ministry of Climate Change and Environment. The exhibition will be officially inaugurated by Deputy Prime Minister Datuk Seri Dr Ahmad Zahid Hamidi, who will also engage with stakeholders in the UAE halal sector to promote and attract more investors to Malaysia.
The showcase will feature 250 local companies from sectors such as food and beverages, pharmaceuticals, cosmetics, and lifestyle, providing a significant opportunity for Mala
ysian businesses to showcase their products and services on an international stage.