Manila: The President of the Public Relations Consultants’ Association of Malaysia (PRCA Malaysia), Prof Mohd Said Bani CM Din, has been named ‘Communicator of the Year 2024’ by the International Association of Business Communicators (IABC) Asia-Pacific (APAC).
According to BERNAMA News Agency, PRCA Malaysia in a statement said the award was presented at a prestigious ceremony in Manila, the Philippines on Sunday, marking the first time a Malaysian has received the award. The statement highlighted Prof Mohd Said Bani’s extensive career, spanning over 30 years in public relations, corporate affairs, and media strategy, noting his significant contributions to redefining communication’s role as a driver of societal and corporate impact.
With the founding of bzBee Consult, Prof Mohd Said Bani has continued to shape the industry through visionary leadership and transformative influence. The IABC APAC praised his legacy and commitment to advancing ethical, transparent, and impactful communication practices, which the association believes cements his role as a global leader and elevates Malaysia’s presence on the international communication stage.
Prof Mohd Said Bani’s historic win is seen as both a personal triumph and a defining moment for Malaysia’s communication industry. An IABC APAC spokesperson emphasized how his work has reshaped the perception of communication, viewing it as a fundamental pillar of influence, trust, and transformation rather than merely a support function.
In his acceptance message, Prof Mohd Said Bani expressed profound gratitude to IABC APAC, reaffirming his belief in the transformative power of communication. He stated that communication serves as a bridge that connects people, inspires change, and builds trust. He regards winning the Communicator of the Year Award 2024 as not just a personal achievement but a testament to the power of ethical storytelling, transparency, and purpose-driven dialogue in shaping a better, more united Malaysia and world.
The statement further asserted that the historic win represents not only a personal victory for Prof Mohd Said Bani but also a significant triumph for Malaysia’s PR and communication industry. It serves as recognition of its potential on the global stage and underscores the impact of ethical, transparent, and purpose-driven communication.