Klang:Porcelain Inn Sdn Bhd (PISB) has opened Klang Valley's largest outlet specializing in wedding supplies and home decor at the GM Klang Mall, occupying over 20,000 square feet on the 5th floor with more than 38,000 product offerings.

According to BERNAMA News Agency, GM Klang Sdn Bhd's managing director, Datuk Lim Seng Kok, stated that the opening of PISB's 17th branch highlights its status as a leading local brand in wedding supplies and giftware. GM Klang is enhancing its business ecosystem by reinforcing its business-to-business (B2B) core and expanding its business-to-business-to-consumer (B2B2C) approach.

Lim emphasized that the new PISB outlet reflects GM Klang's commitment to supporting diverse businesses' growth, aiming to transform the center from a trading hub to a platform that aids businesses in brand building and market expansion. PISB managing director Goh Tian Soo and Malaysia Book of Records (MBOR) chief operating officer Jwan Heah also attended the opening ceremony.

MBOR has recognized PISB as the supplier of the largest Malay wedding products, marking a significant achievement for GM Klang, known as Malaysia's largest wholesale center. Lim noted that the new branch could boost visitor numbers and invigorate the business sector, showing PISB's confidence in GM Klang as a platform for traders, including small and medium-sized enterprises.

PISB general manager Goh Shu Xin mentioned that the opening coincides with the company's 35th anniversary, having operated in Ayer Hitam, Johor, since 1991. With 17 branches across Peninsular Malaysia, PISB's design team creates products tailored to local tastes and wedding themes. Their offerings include wedding supplies, guest souvenirs, 'bunga telur,' gift packaging, artificial flowers, vases, and decorative plants, available in packages with volume-based pricing.

Goh concluded that PISB aims to be the preferred brand for Malay wedding products, planning to reach customers through both physical stores and digital platforms.