Brisbane: Plastic powder manufacturer Polymer Link Holdings Bhd is targeting growth in Australia following the leasing of a new warehouse facility there. Group financial controller Jun Low said the new warehouse in Brisbane is expected to commence operations within one to two weeks.
According to BERNAMA News Agency, with the warehouse in place, the company is optimistic about expanding its customer base in the region, which is anticipated to drive revenue growth. Group senior vice president Kevin Koh highlighted that the facility will enable Polymer Link to cater to smaller rotomoulders who previously couldn't accommodate full container shipments.
Koh elaborated that the new warehouse allows the company to tap into a new customer segment, as smaller players, although purchasing in smaller quantities, tend to place more frequent orders that collectively surpass the volumes of larger buyers. Polymer Link already operates facilities in Melbourne and Sydney, reinforcing its presence in Australia.
In Europe, Koh noted that despite a decline in sales to Poland in the financial year ending 2025, the country remains a strategic entry point into the European market. The previous customer in Poland was introduced by a brand owner expanding into Europe, but restructuring decisions about whether to base operations in Poland or Mexico led to changes in volume.
Koh further explained that Poland is identified as a strategic platform for entering Europe, citing industry estimates of about 60 to 70 rotomoulders concentrated in the country. He added that operating costs in Poland are relatively lower compared to countries like Germany, aligning with the company's cost-effective strategies.
The European market's technical demands match Polymer Link's research and development-focused approach, as many customers require technical polymers. This compatibility is why the company views Europe as a key market for expansion.
Addressing operational challenges, Koh stated that the group maintains redundancy planning across its operations, noting that approximately 95 percent of its revenue is export-oriented. The company has contingency plans to shift production between facilities if necessary to avoid disruptions in the supply chain.
Established in 2011 and headquartered in Klang, Selangor, Polymer Link operates across Malaysia, the Philippines, India, the United States, and Australia, serving an international customer base spanning more than 10 countries.