Kuala lumpur: Prime Minister Datuk Seri Anwar Ibrahim today launched the Keep Malaysia Clean (KMC) initiative, a strategic platform to mobilise society, from preschool to the workforce, in building a civic-minded culture that rejects corruption. In his speech at the 58th anniversary of the Malaysian Anti-Corruption Commission (MACC) and the launch of KMC here today, Anwar said the new initiative would restore Malaysia’s image as a nation of integrity and dignity.

According to BERNAMA News Agency, Anwar emphasized that the KMC initiative signifies a profound commitment to bringing back the esteemed image of Malaysia as a nation of integrity. The launch event was attended by Deputy Prime Minister Datuk Seri Fadillah Yusof, Chief Secretary to the Government Tan Sri Shamsul Azri Abu Bakar, and MACC Chief Commissioner Tan Sri Azam Baki.

KMC is a national blueprint developed by MACC in collaboration with the Consultation and Corruption Prevention Panel (PPPR) led by its chairman, Datin Yasmin Ahmad Merican. The initiative aligns with the nation’s aspirations to foster integrity, transparency, and accountability and is anchored on three main pillars: Noble Values, Noble Society, and Noble Environment. It calls for Malaysians to uphold integrity in daily decisions and preserve the country’s values-based foundation for future generations.

In a statement, Yasmin clarified that KMC is not a new approach to combating corruption but a national platform that complements existing local and international initiatives. The programme will be rolled out in phases, covering Awareness, Action, and Sustainability, designed to encourage participation from all societal levels.

Moreover, Yasmin highlighted that PPPR would independently monitor KMC’s progress, ensuring transparent annual reporting on participation levels, impact, and outcomes. She stressed that the success of KMC would be measured not just in words but through active participation, shared ownership by communities, and long-term change towards building a culture of national integrity. This collective effort is also expected to positively influence Malaysia’s standing in the Corruption Perceptions Index (CPI), where it currently remains at a mid-level of global trust rankings.