Milan: British motorcycle maker Phelon and Moore has teamed up with legendary Italian design house Pininfarina to unveil the Capetown 7X, a limited edition, numbered adventure motorcycle, set to debut at EICMA 2025 in Milan, taking place from Nov 6 to 9.

According to BERNAMA News Agency, capped at just 595 units, the Capetown 7X marks a celebration of Pininfarina’s 95th anniversary and brings automotive design heritage into the world of two wheels, Phelon and Moore stated.

Known for designing some of the most iconic cars in history, including models for Ferrari, Alfa Romeo, and Maserati, Pininfarina now brings its signature Italian aesthetic and wind-tunnel expertise to a bespoke motorcycle platform. “Built for everything, designed for the few”, the Capetown 7X is developed from Phelon and Moore’s flagship Capetown adventure motorcycle, reimagined with aerodynamically engineered components, premium materials, and commemorative livery that reflects the performance and artistry of both brands.

The unveiling will take place at the Phelon and Moore booth during EICMA 2025. In a nod to Pininfarina’s automotive legacy, the Battista hypercar, one of the world’s most exclusive electric vehicles, will also be showcased at the booth, reinforcing the partnership’s high-performance DNA.

Motorcycle enthusiasts can now register for the Capetown 7X waiting list via phelonandmoore.com, while global distributors are invited to book meetings during EICMA to explore strategic business opportunities.